YOMMY. Plant-based is cool!

Creative team Dozen agency Art Director: Olena Gavryliuk Art Director: Olena Tverdokhlib Designers: Roman Melnyk, Maria Hlius, Anastasia Churbanova DTP Designer: Dmytro Finogenov Project Manager: Yuliia Shyrinska Copywriter: Yuliia Shyrinska Strategist: Denys Cherniavskyi Client DAIRY COMPANY GALYCHYNA LLC Head of Marketing: Oksana Andrushkiv Product Manager: Nataliya Kobylyanska Brand Manager: Viktoriya Korol

You don’t have to be a vegan to enjoy plant-based foods. TM YÓMMY is for anyone who is open to savoring something new. We created positioning, name, identity, web style and packaging design. We opted for a sleek font block that’s compact yet eye-catching, applying symmetry for easy readability. To emphasize the natural origin of the plant-based product, we used coconut and coffee shades in the logo. In design, we sought to showcase the product’s integrity by incorporating circular elements. The round glass of milk echoes the letter “O” in the logo, and the image representing the product’s flavor resembles the accent mark above the “Ó”.