E. BRAND EXPERIENCE
F. INTEGRATED & INNOVATIONBRAND EXPERIENCE
Includes different types of brand integration and promotion, brand experience and optimisation of every touch point led to increased brand affinity and commercial success.
Mandatory files: main image (execution image or presentation board), case film / demo film (120 seconds max).
Optional files: additional image, film or sound video, awards show film, URL (content or presentation webpage).
Innovative interactions with an audience for a point of sale experience.
Live happenings or stunts made to connect a brand with an audience at public events like festivals, sports events or any other.
Works making creative and unexpected use of commonly available media that turn them into new tools and lend more power to the creative idea. This category also includes works that succeed in creating an entirely.
Design of trade and exhibition spaces to acquaint and engage the consumer with the brand. Spaces can be both real and virtual platforms.
Ideas that connect the brand with an audience through a PR strategy resulting in proven earned media and impact (corporate, public, consumer, social and cultural).
This category honours initiatives that demonstrate significant brand or business achievements or/and impact. Entries should show measurable aspects (objectives/challenges, insights & strategy, results, etc.)