Lucky Fan Index

Piotr Osiński VML Dawid Szczepaniak VML Jarosław Królewski Wisła Kraków FC Peter Moore Wisła Kraków FC Maciek Kozina VML Adam Caban VML Gustavo Dallegrave Saymon Medeiros Dario Ventura Jędrzej Hugo-Bader VML Paulina Rauber VML Marek Gołębiowski VML Stanisław Prokopczuk VML Piotr Mrowiec Wisła Kraków FC Florentyna Kulig Wisła Kraków FC Piotr Olszowy - Wisła Kraków FC Konrad Lenart - Wisła Kraków FC Kamil Klima - Wisła Kraków FC Aleksandra Sulek - Wisła Kraków FC Damian Urbaniec - Wisła Kraków FC

At Wisła Kraków FC, relegation threatened to extinguish a century of passion. We were tasked not just with increasing attendance, but with reigniting the soul of an entire fanbase. Our breakthrough: harnessing the deeply ingrained Polish belief that fans bring luck. We didn't just analyze data; we creatively transformed mandatory attendance records and over 200 granular game statistics into the 'Lucky Fan Index' (LFI) – a pioneering, personalized metric quantifying each fan's unique contribution to the team's fortune. This wasn't merely a score; it was a gamified, emotional narrative that validated loyalty and drove unparalleled engagement. The Lucky Fan Index became our most potent promotional tool: fans boasting the highest LFI were rewarded with exclusive VIP stadium experiences, while even those with the lowest scores received valuable merchandise discounts, ensuring every single supporter felt a direct, tangible connection to their club's fate. The impact was phenomenal: a league-best average attendance of 26,183 – a staggering 42.2% increase – alongside millions of media impressions. We proved that when data is wielded with audacious creativity and cultural understanding, it doesn't just inform; it transforms, elevates, and unites.