Entrant: Cheil Wordwide Kazakhstan
Country: Kazakhstan
Section/Contest/Category: B. CRAFT/TECHNOLOGY / B01. FILM CRAFT / B01-10. PERFORMANCE/CASTING
Award: Shortlist
Advertiser/Brand: Samsung Kazakhstan
Year: 2023
Creative Team:
Agency: Cheil Kazakhstan Client: Samsung Kazakhstan Production: Qara Studios VFX/CG: Fusion Lab Cheil Kazakhstan Executive Creative Director: Nurlan Satarov Copywriters: Valeriy Volodin Assiya Shaikenova Art Directors: Nurlan Satarov Farkhat Omirbayev Junior Art Director / Designer: Arman Jumabayev Account Executives: Andrey Yankov Antiga Babayeva Producers: Aida Grigoryeva Maryam Ospanova Samsung Kazakhstan Head of HE Marketing: Yevgeniya Volkova Marketing specials: Ruslan Bairamov Qara Studios Producer: Yevgeniya Moreva Director: Adilet Abish DoP: Madiar Satybaldiev Music Composer: Dana Zulpylkar Production Designer: Aliya Odinayeva Style: Yevgeniya Artemova Edit: Daniyar Ospanov Cast: Kamila Rakhmetulayeva Arsen Imenov Casting Manager: Aida Abayeva MUA: Anjelika Kucherova Hair stylist: Akmaral Maralbayeva 1AD: Arman Sandybayev UPM/Location manager: Alexandr Tsvetkov Assistant Producer: Kamilla Azhibayeva Focus Puller: Amir Zarubekov 1AC: Yessen Syrlybayev Aleksandr Kostanidi 2AC: Beksultan Bekturgan Dastan Aralbayev Gaffer: Sultan Kakimbekov Electricians: Alibek Ashimov Kairzhan Kairtay Aleksandr Permyakov DIT: Vyacheslav Kropachev Daniel Kropachev Supertechno Crane: Berik Shintekov Ashirbek Tugelbayev Riggers: Ruslan Podaruyev Ruslan Faizulin Craft: Ramil Malkeev Administration: Dmitriy Kastorskiy Balashka Maksat Ilakhunov Sergey Golovashkin Color: Daniyar Musin Sound Design: Arsen Oganesov Mix & Master: Evgeniy Rukavichnikov Denis Konoplev Aleksandr Shevchenko Storyboard artist: Chingiz Makanov Backstage: Usen Seidullayev VFX/CG: Fusion Lab VFX Supervisor: Zhan Abdreyev VFX Artists: Maxim Chernykh Ayan Zhansultanov Denis Simon Daulet Sarsembin Simulation: @pantherafx Animation: @motion_in_my_life
Creative idea:
Brief Neo QLED 8K TV and Q-Series Soundbars with Q-Symphony Technology create a single powerful sound and an immersive viewing experience. With this unique technology, the TV and soundbar speakers work in sync to deliver pleasant surround sound and picture quality. Solution Cinematic video demonstrating the capabilities of a premium Neo QLED 8K TV with a Soundbar through dance – performed by Kazakhstani contemporary dancers. Campaign Period: December 2022 – March 2023 – YouTube – Cinema, 2.39:1 Cinema Scope – Instagram – Retail Displays – Retail on TV Screens – Brandshop – Landing Page – Sales Promo – E-Mail – Display Ads Results The long-term impact on premium TVs and soundbars: – Sales +94% – Awareness +163% Period: