AI at Ukrainian Creative Awards 2025: contests and categories

In Ukraine, as well as worldwide, artificial intelligence (AI) is increasingly being integrated into advertising and marketing by brands. This global trend has also influenced advertising festivals, where the development of AI has become one of the key innovations of the 2025 contest programs at Ukrainian Creative Awards/UCA. Here’s an overview of the new contests and categories introduced this year to recognize the best examples of AI-driven creativity in advertising.

AI tools and technologies are used for content generation, data processing and analysis of marketing campaigns, customer insights, sales predictions, and other strategic tasks. Today, brands leverage AI not just to survive but to thrive in an ever-evolving world.

To reflect this shift, the All-Ukrainian Advertising Coalition, as the organizer of Ukraine’s leading festivals of creativity, has significantly expanded the contest program with new categories dedicated to AI-powered work. This expansion primarily applies to the Kyiv International Advertising Festival (KIAF) and Ukrainian Design: The Very Best Of.

 ➢      AI contests at Kyiv International Advertising Festival 2025

As the most prestigious and largest advertising festival in the country, KIAF has introduced AI as a separate contest within the Creative Communications and Craft/Technology blocks.

The Creative Communications block focuses on big creative ideas across various disciplines, featuring 14 contests and 198 categories. One of these contests is Artificial Intelligence, which is open to campaigns or individual works that showcase the creative use of AI. Entries should demonstrate inspiring and innovative applications of artificial intelligence, serving as an outstanding example of collaboration between human creativity and AI.

This contest includes 8 categories, covering different aspects of AI integration in advertising and creativity. 

●        AI: Mediums/Campaigns

●        AI: Experience

●        Creative Use Of AI

●        Use of Data

●        Innovation in AI

The contest also includes categories such as Brave Idea, Tactical/Real-Time Response, and Culture & Local.

The Craft/Technology block recognizes creative excellence and outstanding execution in key segments of advertising and communication production, as well as the innovative use of technology and techniques where technology plays a crucial role in communication. This block features 12 contests and 82 categories. One of the new contests introduced this year in this block is AI Craft, which welcomes entries that showcase technical expertise and craft in the use of artificial intelligence. The contest includes 5 categories: 

●        Art & Design

●        Best User Experience

●        AI Sound

●        AI Motion

●        AI Storytelling

➢      AI categories at Ukrainian Design: The Very Best Of 2025

Traditionally, Ukrainian Design: The Very Best Of allows entries in five contests: Graphic Design & Branding, Digital Design, TV/Promo & Video Motion Graphics, Product Design, and Environmental Design. This year, the contest program has been expanded with categories for works utilizing artificial intelligence. 

●        AI-DRIVEN DESIGN in Graphic Design & Branding

●        AI STORYTELLING in Digital Design

●        AI-DRIVEN MOTION GRAPHICS in TV/Promo & Video Motion Graphics

●        AI-DRIVEN DESIGN in Product Design

So, if you have projects that successfully integrate AI, we look forward to your submissions at Ukrainian Creative Awards. Entries for all festivals are open on the website creative-stories.com.ua.

Regular Deadline – April 1.

General Partner – Nova Post. Delivering victories from Ukraine worldwide.

As a reminder, Ukrainian Creative Awards/UCA includes four major advertising festivals in Ukraine: Kyiv International Advertising Festival, ADC*UA Awards, Ukrainian Design: The Very Best Of, and MIXX Awards Ukraine.

UCA is part of Ukrainian Creative Stories is a unique platform that combines a contest program with an educational agenda and networking opportunities for Ukraine’s advertising and communications industry.

Join us and make your mark in the history of advertising and creativity in 2025!