PRINT & PUBLISHING
Excellence, ingenuity and outstanding craftsmanship in printed or published media. Ideas that leap off the page.
Including but not limited to books, magazines, covers, calendars, whether traditional printed materials or digital.
Are also included:
- commercial publications: books and magazines created for commercial or promotional purposes, to increase brand visibility or profile
- digital publications: publications created specifically for a digital platform, including ebooks and digital magazines
- promotional items: booklets, brochures, etc
Evaluation criteria: idea, execution and impact.
Mandatory files: main image (execution or presentation image).
Optional files: additional image, case film / demo film (120 seconds max), URL (content or presentation webpage).
All consumer durables and non-durable goods, including food and beverages, hygiene products, cleaning products, other household goods, other FMCG, clothing and accessories, furniture and consumer electronics.
Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, sporting events, music festivals, exhibitions & shows, restaurants, fast food, nightclubs, bars, golf & country clubs, museums, art galleries, cinemas & theatres, culture, education.
Music, film, television, publications and media, books, news, digital platforms and other media.
All commercial public services, legal, financial, consultancies and professional services, B2B (products and services that are targeted by businesses to other businesses), other business services, internal and corporate communications, includes self-promo communications of advertising agencies.
Communications regarding politics, government, or public policy. Includes municipal or state economic development, lotteries, utilities, civil, diplomatic or armed forces, parks, libraries, public services, etc. Includes political and patriotic campaigns, state campaigns and programs.
Corporate image print ads of campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Print advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
Non-traditional and innovative print work that has been modified or adapted to have physically active elements. This may include print ads with digital and interactive elements such as AI, AR, wearable tech, virtual worlds, gamification, downloadable applications, QR codes and 3D printing.
Print ads which have used the medium they are featured in in an innovative way.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Rapid response print advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts. Done with in-the-moment, original, thinking, fast reaction, and an investment in craft.