DESIGN & BRANDING
Entries showcase creative excellence in visual craftsmanship. It is necessary to demonstrate how design has been used to define a brand or communicate its key messages. That is, work in which a unique visual identity leads to consumer recognition or understanding.
Evaluation criteria: idea, execution and impact.
Mandatory files: main image (execution or presentation image). Case film/demo film (120 seconds max) is required for category A05-12.MOVING IMAGE DESIGN.
Optional files: additional image, case film/demo film (120 seconds max), URL (content or presentation webpage).
This category are for developed identity solutions across multiple brand touchpoints (logo, brand collateral, identity system for a brand - business cards, stationery, logo, network IDs, branding guidelines, etc). Including Creation of a New Brand Identity, Rebrand / Refresh of an Existing Brand.
Branding for a specific marketing campaign or limited product line. Includes campaign identities and elements of them.
The name of a company or product, whether it's new or part of the refresh of an existing brand, that suggests the soul and positioning of brand in an evocative and memorable way.
Including editorial and cover design for printed books, magazines, newspapers, brochures, articles, annual reports, catalogues, etc; design for digital publications: e-books, digital magazines and catalogues.
Including: clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise, DM-materials and original business gifts.
Including calendars, invitations, postcards, tickets and seasonal greeting cards within print media.
Design of the poster for the use of promotion and brand communication. The item should have been created as a poster, not a concept conceived for another medium and applied to a poster format. Can be both printed and digital.
Bespoke visualisations of complex data that communicate information clearly and efficiently through various mediums, both digital and non-digital/static and dynamic. Includes charts, maps, graphs, custom content and user-generated content etc.
Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience. Includes: retail environment & experience design, retail installation & experience, point of sale consumer touchpoints & in-store collateral, spatial & sculptural installation and experience, live events, wayfinding & signage.
Design for digital products, platforms, tools and services that delivers an outstanding experience for the user, including design of websites, microsites, apps, tools, games, utilities, etc; digital installations & events; UX, UI design; social sngagement (social media engagement through design).
A moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.
Mandatory files: main image (execution or presentation image), case film/demo film (120 seconds max).
Entries in this category focus on the craft and creation of new products. This includes commercial and promotional products.
Design that increases brand value through functional and aesthetic resolution demonstrating brand qualities/product identity through form, function, usability, aesthetics and manufacturability, etc.
Design that explores new ideas, devices, or methods in its execution and pushes the boundaries of the medium.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Швидка реакція через дизайн, яка використовує шум та увагу навколо новини або події, щоб генерувати максимальне висвітлення для бренду. Включає перехоплення новин в режимі реального часу та конкретній ситуації. Реалізовано миттєво, оригінально та продумано, із швидкою реакцією та залученням ресурсів у майстерність виконання.