DIGITAL & MOBILE
Entries reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Evaluation criteria: idea, execution and experience.
Mandatory files: main image (execution image or presentation board), case film/demo film (120 seconds max). URL (content or presentation webpage) is required for categories A06-01. WEBSITE, MICROSITES, LANDING PAGES, A06-02. APPS, A06-03. E-COMMERCE, A06-04 GAMES, and case film/demo film is optional file for these categories.
Optional files: additional image, film or sound video, awards show film, URL (content or presentation webpage).
Websites, microsites, landing pages and brochures created to promote a brand, product, message, or service.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Any mobile device apps which can be accessed via the web or downloaded from app stores and other mobile software distribution platforms.
Сreated to promote a brand, product, message, or service.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
The creative application of web/mobile commerce solutions which led to the optimization of the customer journey, increased engagement and commercial success. Innovative uses of e-commerce platforms and connected digital features.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Games either specifically made for a brand or the strategic and creative integration of a brand into a game designed for and played on a mobile device.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Search and display advertising. Includes: banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google Ads.
Creation of cross-platform digital content that develops or embodies a brand identity. This includes work integrated across multiple digital channels and leverages multiple platforms in a unique and powerful way to engage the audience. Entries should showcase use the strengths of each platform.
Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data, competitive data, data storytelling, social media data, data visualization, etc.
Intended to involve, engage and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Use of new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. You will need to show how the use of technology is innovative and has directly contributed to commercial success.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
The creation of real or near-time content, allowing brands to respond to world events, public affairs, and other real-world, real-time activity within a timely manner. Work done with in-the-moment, original, thinking, fast reaction, and an investment in craft.