DESIGN
Design recognizes excellence in visual identity and production values and execution of craft. Includes graphic communication, editorial design, corporate brand identity, logotype, illustration, photography, packaging, motion graphics, spatial design, typography etc.
Mandatory files: main image (execution image or presentation board). Case film/demo film (120 seconds max) is required for categories D8. Motion Graphics, D9. Spatial Design and D10. Typography.
Optional files: case film/demo film (120 seconds max), additional image, awards show film, URL (content or presentation webpage).
Graphic design of any print output (calendar, postcard, poster, merchandise, event promo...) or visual communication tools designed to communicate a specific message or increase brand awareness.
Visual expression of a company/brand, corporate entire identity sets, both brand new and rebranded.
Spatial design involving interaction with the consumer that uses 3D tools, volumetric constructions, digital technologies and other means of visual communication (exhibitions, spatial installations, store redesign, in-store communication, VR projects).
Works with another format and concept that differ from the subcategories described.