C. INTERACTIVE & MOBILE
D. DESIGN E. BRAND EXPERIENCE F. INTEGRATED & INNOVATION G. YOUNG & STUDENTSINTERACTIVE & MOBILE
Includes all interactive design, campaigns, including rich media formats, place-specific experiences, data visualisation, social media campaigns, digital service experience etc.
Mandatory files: main image (execution image or presentation board), case film/demo film (120 seconds max). URL (content or presentation webpage) is required for category С1. Interactive design, and case film/demo film is optional file for category С1. Interactive design.
Optional files: additional image, film or sound video, awards show film, URL (content or presentation webpage).
Design of interactive communication (websites, microsites, online publications, digital installations, mobile applications, data visualisation, etc.).
Creative use of tools in an advertising campaign on digital platforms, as well as the use of non-standard media, banner and Internet advertising.
Indoor and outdoor installations using interactive technology, including design of retail and exhibition spaces, exhibition, advertising, trade stands, and digital and physical POS materials, etc.
Creative solutions for the visualisation of complex data that clearly and effectively transmit information through digital media.
Advertising campaigns created specifically for any kind of social media platform.
Interactive advertising campaigns made for charitable, non-profit organisations or public services.
Product or experience design for online stores, electronic services and online applications.
Interactive and mobile projects whose format and concept differ from the subcategories described above.