F. INTEGRATED & INNOVATION
G. YOUNG & STUDENTSINTEGRATED & INNOVATION
Includes integrated and innovation campaigns.
Mandatory files: main image (execution image or presentation board), case film / demo film (120 seconds max).
Optional files: additional image, film or sound video, awards show film, URL (content or presentation webpage).
Creative solutions that successfully carry the brand message across multiple platforms/ channels, both online and offline, using more than 3 communication techniques, including traditional types of advertising (TV, press, radio, Internet) and other promotion methods.
Creative solutions of integrated campaigns, with more than 3 communication techniques, including traditional advertising (TV, press, radio, Internet) made for charitable, non-profit organisations and public services.
Original content created for a brand or a natural integration of a brand into an existing format. This includes a media channel (Internet video, promo, TV, etc.) and multichannel platforms for delivering content to an audience (radio, publications, books, games, music, videos, mobile content, social solutions, blogs, promo events, mass events, etc.).
Non-standard and original use of technology to promote a brand.
Creation and integration of an innovative product and/or service.