PRINT & OUTDOOR
Includes different Print&Outdoor media. In Craft categories entries will need demonstrate the highest levels of expertise and vision in the application of creative techniques.
Mandatory files: main image (execution image or presentation board). Case film/demo film (120 seconds max) is required for categories B2. Digital Screens – non-static outdoor advertising, B3. Special outdoor and B5. Direct Marketing.
Optional files: additional image, case film/demo film (120 seconds max), awards show film, URL (content or presentation webpage)
Visual components of outdoor advertising on external surfaces of buildings and structures: advertising posters, billboards, city formats and other formats.
Non-standard outdoor advertising adapting an unconventional approach to communication with the consumer in public places (ambient, experiential, outdoor installations).
Print advertising newspapers/magazines, etc.
Personal mailing of printed advertising materials, samples, letters, etc. (one-to-one printed campaigns).
Print and outdoor advertising made for charitable, non-profit organisations or public services.
Use of photography in print and outdoor advertising.
Use of illustration in print and outdoor advertising.