BRAND EXPERIENCE
Includes different types of brand integration and promotion, brand experience and optimisation of every touch point led to increased brand affinity and commercial success.
Mandatory files: main image (execution image or presentation board), case film / demo film (120 seconds max).
Optional files: additional image, film or sound video, awards show film, URL (content or presentation webpage).
Innovative interactions with an audience for a point of sale experience.
Live happenings or stunts made to connect a brand with an audience at public events like festivals, sports events or any other.
Works making creative and unexpected use of commonly available media that turn them into new tools and lend more power to the creative idea. This category also includes works that succeed in creating an entirely new medium.