C. AdTech AND TECHNOLOGY TOOLS
D. CONTENT E. SMM F. INFLUENCER MARKETINGAdTech AND TECHNOLOGY TOOLS
The AdTech & TECHNOLOGY TOOLS category recognizes and rewards advanced technologies used in the advertising industry. This category identifies leaders who implement and improve technical tools to deliver effective and advanced advertising campaigns. The competition also recognizes achievements in the use of data, technology, data-driven marketing, and successful Digital Out-of-Home (DOOH) and Online-to-Offline (O2O) campaigns.
Best ad campaign/activation using ad tech solutions. The quality of implementation, the idea and the business results achieved by the results of the campaign are evaluated
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best construction of technological or data infrastructure for advertising campaigns. Complexity, creation terms, construction principle, modules and their connections, speed of implementation and other relevant parameters are evaluated to determine the most effective infrastructure for placing advertisements
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
A new technological solution used in an advertising campaign, or a new non-standard way of using a known technology. First of all, the uniqueness of the solution is evaluated, as well as the results achieved with its help
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best test cases of a new AdTech tool demonstrating its ROI/feasibility
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best advertising campaign aimed at promoting non-commercial projects or solving charitable tasks using advertising technological solutions. The quality of implementation, the idea and the business results achieved by the results of the campaign are evaluated
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best use of programmatic technologies to increase the results of campaign performance and consumer engagement.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best use of data and data-strategies that increase the effectiveness of the campaign.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Best use of technologies such as Artificial Intelligence (AI), Machine Learning, Internet of Things (IoT) and others.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Best Use of Digital Out-of-Home. Indoor/Outdoor advertising that combines the advantages of digital and programmatic technologies in one media solution is evaluated.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Better use of online-to-offline technologies (analysis and use of online data to improve offline performance), including solutions for Influencer Marketing
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Better use of technological digital tools in projects for non-profit organizations
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Online campaigns whose idea is inextricably linked to data analysis and the idea could not exist without data and its interpretation. An innovative approach to communication with the user, activities aimed at personalization of communication, use of data and technology to improve efficiency, as well as analytical measures supporting performance evaluation are evaluated.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%