CONTENT
The "CONTENT" category evaluates the successful use of content in various marketing strategies. From native advertising and branded content to partnership and non-profit initiatives. This category identifies leaders who highlight the most effective and creative approaches to creating and distributing content in the digital space.
The best use of native advertising formats that match the style and context of the environment, ensuring a high level of consumer engagement.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best use of branded content that ensures a high level of consumer engagement.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The most effective collaboration between the brand and the media creating original content on a common platform is evaluated
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best use of content formats in digital projects for non-commercial organizations
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%