F. INFLUENCER MARKETING
INFLUENCER MARKETING
INFLUENCER MARKETING is a category that recognizes and rewards the best strategies for cooperation with influencers and well-known personalities. Including platforms like YouTube, TikTok and Instagram, this category covers media campaigns, influencer strategies and aspects of social responsibility. Considering crisis conditions and innovation, it also identifies non-commercial and socially responsible marketing initiatives.
The best social media campaign. The most innovative, effective and creative use of social media platforms. Works implemented within one year are evaluated.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 10%
● Innovation 30%
● Results 20%
The best social media strategy. The most innovative, effective and creative use of social media platforms. The works implemented during the period - from one year to 2 years are evaluated.
EVALUATION CRITERIA
● Strategy 40%
● Execution 10%
● Creative 10%
● Innovation 20%
● Results 20%
The best campaign that provides a high level of interaction with the consumer on multiple screens or platforms (only digital channels or digital channels integrated with offline channels). The use of at least three communication channels is evaluated.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%
The best campaign that provides a high level of interaction with the consumer. The use of the YouTube platform as the main communication channel is evaluated.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%
The best campaign that provides a high level of interaction with the consumer. The use of the TikTok platform as the main communication channel is evaluated.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%
The best campaign that provides a high level of interaction with the consumer. The use of the Instagram platform as the main communication channel is evaluated.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%
The best performance campaign that provides the highest quality and measurable results in IM campaigns
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 10%
● Results 30%
The best campaign to bring business out of a crisis situation in order to minimize losses and improve performance.
The most effective transformation of a brand's communication strategy in a crisis/unforeseen situation.
EVALUATION CRITERIA
● Strategy 30%
● Execution 20%
● Creative 10%
● Innovation 10%
● Results 30%
The best corporate digital campaign using influence marketing, implemented to draw attention to socially important (social) problems
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 30%
● Results 10%
The best digital campaign, which included influence marketing, implemented for non-profit organizations.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%
The best digital campaign, which included influence marketing, was implemented to promote the HR brand on the market.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 10%
● Results 30%
The best social media video series on an influencer page.
EVALUATION CRITERIA
● Strategy 10%
● Execution 20%
● Creative 30%
● Innovation 10%
● Results 30%
The best promotions and contests in social media
EVALUATION CRITERIA
● Strategy 20%
● Execution 10%
● Creative 30%
● Innovation 20%
● Results 20%
The best consumer-generated, brand-specific content on social media.
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%
The best IM campaign using AR/VR technologies
EVALUATION CRITERIA
● 10% strategy
● Execution 20%
● Creative 10%
● Innovation 40%
● Results 30%
The best IM-campaign involving opinion leaders in the framework of long-term cooperation
EVALUATION CRITERIA
● Strategy 20%
● Execution 20%
● Creative 20%
● Innovation 20%
● Results 20%