B. SITES, APPLICATIONS, MESSENGERS
C. AdTech AND TECHNOLOGY TOOLS D. CONTENT E. SMM F. INFLUENCER MARKETINGSITES, APPLICATIONS, MESSENGERS
The category "SITES, APPLICATIONS, MESSENGERS" combines various aspects and tools in the field of web development and applications. This category includes websites, mobile apps, and instant messaging campaigns that include innovations in design, user interfaces, UX/UI technologies, and specialized solutions for non-profit organizations. This category allows you to evaluate the high standard and technical creativity in the development of web projects and mobile applications, as well as the effectiveness of advertising strategies in messengers in particular.
The best site is the platform.
The product as a whole is evaluated, including design, interface, user experience, innovations, etc.
Special attention is paid to the communication component.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Best one-page site/landing. The overall product is evaluated, including design, interface, user experience, innovation, etc.
Special attention is paid to the communication component.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
Better user interface. Web and mobile sites that demonstrate a visually aesthetic and user-friendly design that contributes to the most effective user experience are evaluated.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
In this category, we look for campaigns that use User Experience design as a key element on which the activity, campaign and product concept is built. We will evaluate the impact of these solutions on a positive customer/user experience.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best website implemented for non-profit projects and organizations
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best mobile application. The product as a whole is evaluated, including design, interface, user experience, innovation, etc.
Special attention is paid to the communication component.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best projects that use the functionality and platform of messengers
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%