SMM
The SMM category identifies and rewards the best strategies and practices in social media management. The category evaluates projects that use new technologies in the field of social networks, in particular, the implementation of influencer marketing, targeted campaigns and best practices for using messengers. Participants also have the opportunity to present creative strategies that have proven successful in times of crisis or increased the level of engagement in social networks.
Mastery of performing visuals: photos, collages, graphics. Entries must demonstrate production mastery in creating visual content. That is, work in which professional craftsmanship and the production process greatly enhance the final result
EVALUATION CRITERIA
● Strategy - 5%
● Execution - 50%
● Creative - 20%
● Innovation - 20%
● Results - 5%
Entries must demonstrate production skills in creating texts that are part of social media content
EVALUATION CRITERIA
● Strategy - 5%
● Execution - 50%
● Creative - 20%
● Innovation – 20%
● Results - 5%
Mastery of execution of the visual strategy: stability in its support, the overall impression of the visualization of the pages. Entries must demonstrate mastery of rendering visual objects in social media communities. For example, Instagram tiles, elaborated highlights, a single visual style in all content, and more
EVALUATION CRITERIA
● Strategy – 20%
● Execution - 40%
● Creative - 20%
● Innovation - 10%
● Results - 10%
Proficiency in creating Stories content for social media or brand building
EVALUATION CRITERIA
● Strategy - 5%
● Execution - 50%
● Creative - 20%
● Innovation – 20%
● Results - 5%
Entries must demonstrate video production skills for social media content. That is, work in which professional skill and the production process greatly enhance its performance.
EVALUATION CRITERIA
● Strategy - 5%
● Execution - 50%
● Creative - 30%
● Innovation - 10%
● Results - 5%
Best work on motivating users to create UGC. Entries must include detailed engagement data: likes, shares, comments, audience participation, and creating your own content that contributes to the original idea and message.
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 40%
● Creative - 30%
● Innovation - 10%
● Results - 10%
A project in social networks where the emphasis is primarily on the variety of social network tools, the number of different social networks, content formats, etc.
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
A project in social networks, where the effectiveness of achieving campaign goals was primarily important. Entries must detail the reach, engagement and frequency of the message to obtain the desired response/return
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 15%
● Creative - 15%
● Innovation - 10%
● Results - 40%
Exemplary approach to the non-standard use of existing tools of social networks and/or the ability to create an original creative project in social networks
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 10%
● Creative - 40%
● Innovation – 20%
● Results - 10%
The skill of using social networks to promote a socially significant communication or project. Social networks should be the main or only channel of communication
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 30%
● Creative - 10%
● Innovation - 10%
● Results - 30%
Holding a contest in one or more social networks, with effective use of new, non-standard mechanics and original creativity.
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 10%
● Creative - 30%
● Innovation – 20%
● Results - 30%
Creative use of artificial intelligence, augmented reality, neural networks, machine learning to achieve results in social networks.
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 10%
● Creative - 10%
● Innovation – 40%
● Results - 30%
Systematic and effective implementation of curative and media strategies for maintaining pages of brands, events or personalities in social networks. Projects with a duration of at least one calendar year are considered
EVALUATION CRITERIA
● Strategy - 30%
● Execution - 10%
● Creative - 30%
● Innovation - 10%
● Results - 20%
The ability to develop and implement a complex, multi-channel digital project, the central element and main tool of which are social networks.
EVALUATION CRITERIA
● Strategy - 30%
● Execution - 20%
● Creative - 10%
● Innovation - 10%
● Results - 30%
Creative use of a system of text, graphics and video (animated) content to build a complete brand communication on pages in social networks.
EVALUATION CRITERIA
● Strategy - 30%
● Execution - 10%
● Creative - 40%
● Innovation - 10%
● Results - 10%
Proficiency in using Influencer marketing tools in the development and implementation of effective SMM strategies. Influencer marketing acts as an auxiliary tool in the ecosystem of SMM channels
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 20%
● Creative - 20%
● Innovation - 10%
● Results - 30%
VIDEOS with non-standard and original creative ideas, filmed exclusively for use in social networks
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 20%
● Creative - 50%
● Innovation - 10%
● Results - 10%
Support the community in the comments within the specified time. The time and quality of the response, resolution of the subscriber's issue are evaluated
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 30%
● Creative - 5%
● Innovation - 5%
● Results - 50%
Community support in the comments during crisis situations. The time and quality of the response, the resolution of the crisis situation and the formation of the desired brand of opinion are evaluated
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 30%
● Creative - 5%
● Innovation - 5%
● Results - 50%
The mechanics of using messengers Viber, WhatsApp Telegram, etc. are evaluated: strategy, creativity and quality of execution
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 30%
● Creative - 20%
● Innovation - 10%
● Results - 20%
The idea of using one or more social networks that differs from generally accepted standard mechanics
EVALUATION CRITERIA
● Strategy - 30%
● Execution - 10%
● Creative - 30%
● Innovation – 20%
● Results - 10%
PPC and context within social networks. We evaluate the quality, strategy and creativity of informants, KPI of the campaign within the framework of the task and the allocated budget
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 30%
● Creative - 20%
● Innovation - 10%
● Results - 30%
The implementation of the idea exclusively in social networks using the unique properties of social networks compared to other channels is evaluated
An idea that can be implemented exclusively with the help of social media tools. Example: AR-mask
EVALUATION CRITERIA
● Strategy - 20%
● Execution - 20%
● Creative - 30%
● Innovation – 20%
● Results - 10%
The ability to effectively use knowledge about the specifics of each social network to adapt content is assessed
EVALUATION CRITERIA
● Strategy - 10%
● Execution - 60%
● Creative - 10%
● Innovation - 10%
● Results - 10%