DIGITAL/MOBILE/SOCIAL MEDIA CRAFT
Entries in this medium include technique and craft/skills used in the execution of digital content. The entries will need to demonstrate exceptional form and function in a digital context. It should have a flawless design and masterful execution and offer an outstanding user experience created for all digital environments that moves a brand forward.
The main criteria: execution and experience.
Mandatory files: main image (execution image or presentation board), case film/demo film (120 seconds max). URL (content or presentation webpage) is required for categories B06-01 INTERFACE & NAVIGATION (UX/UI), B06-02 ART DIRECTION/GRAPHIC DESIGN, B06-03 ILLUSTRATION & IMAGE DESIGN, B06-04 TYPOGRAPHY, B06-05 COPYWRITING, and case film/demo film is optional file for these categories.
Optional files: additional image, film or sound video, awards show film, URL (content or presentation webpage).
Design practice focused on the emotional and behavioural response to a digital product or service. The result of relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability. Entries in this category are for the experience, effectiveness, utility and efficiency of the system.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
The overall achievement in aesthetic composition and execution of digital/graphic design.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Creative application of illustration within a digital context and digital manipulation of still imagery including photography
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Exemplary use of typography within a digital product.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Entries in this category are for the writing of promotional text included in a digital, mobile, or social media execution.
Mandatory files: main image (presentation image), URL (content or presentation webpage).
Optional files: additional image, film or sound video, case film/demo film (120 seconds max).
Creative use of motiongraphics design & animation within a digital context.
Creative use of online video and digital footage with technical skill involved, including 360 and interactive video.
Creative use of music and/or sound design including sonic branding, music / brand partnership, and music initiated work etc. Entries in this category are for the skill of specifying, acquiring, manipulating or generating audio elements. May include an adapted/altered version of an existing piece of material, licensed recordings, or an original composition.
Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.
This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
Entries in this category are for various applications of artificial intelligence. The creative use of artificial intelligence to engage or develop a meaningful relationship with a specific audience or community. This includes, but is not limited to language processing, image recognition, virtual assistants, recommendation engines, etc.
Advertising that leverages the features of a digital platform to make the user feel part of the story, elevating the viewing experience. For example the use of interactive narratives or POV films.
Creative and innovative use of text, graphic and video content for social network communication or brand building.
Smart use of performance tools, performance marketing targeted on user action (click, purchase, registration, installation etc), that is a subject of measurement or tracking and real time optimization.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
Entries in this category are for the creative use of existing integral features of digital devices, as well as works for smart devices worn on the body, or software written to run on such devices, used to engage the consumer on behalf of a brand. This includes, but is not limited to cameras, microphones, touchscreens, bluetooth, mobile sensors, GPS, etc.
Use of GPS, geolocation and/or proximity technologies to activate a web/mobile campaign or experience. Including DOOH solutions.
The creative application and use of voice and digital assistants in a web/mobile environment. Entries should demonstrate how voice recognition technology, natural language processing, speech synthesis, AI and machine learning was used to solve a problem, drive engagement and/or enhance the consumer experience.
The creative use or interpretation of data to deliver effective targeting and smart use of programmatic tool including DOOH. Entries should demonstrate how data contributed either to programmatic targeting or provided a key quantitative insight that helped define the target, brand message or channel, allowed for better personalisation or increased a brand’s position in the market.
The creative application of existing or new web/mobile technologies (including innovative use of in-built features) used to enhance the user experience and/or brand communication. These might include, but are not limited to, smart automation, AI applications, chatbots, avatars, virtual influencers, utility apps, on-demand services, content crowdsourcing/distribution, cloud services and marketplaces.