DIRECT MARKETING CRAFT
Entries should demonstrate excellence in targeted communications and/or the technologies and techniques involved.
The main criteria: strategy, execution, impact and results.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
Dynamic campaigns based on consumer data and insight. Including content from websites, videos, emails, social and blogs. Entries should demonstrate how the campaign enriched the user’s experience by driving engagement and achieving results.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Entries in this category are for the creative use of existing or new immersive technologies that connect a brand and its target audience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.