PR CRAFT
Work in these categories will be judged on the demonstration of exceptional and creative best practice and craft within the chosen PR specialism, and/or the technologies and techniques involved.
The main criteria: strategy, execution, impact and results.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
Existing or new technology that pushes the boundaries of digital innovation to execute or support a PR campaign, including artificial intelligence, virtual reality, virtual worlds, robotics, gadgets and electronics, wearable and interactive technology, etc.