PRINT & PUBLISHING CRAFT
Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.
The main criteria: execution.
Mandatory files: main image (execution or presentation image).
Optional files: additional image, case film / demo film (120 seconds max), URL (content or presentation webpage).
Exemplary communication of the brand's overall visual appearance in a print. Entries in this category will focus on the overall design, direction and visual execution.
Exemplary writing in a print. Entries in this category will focus on how the copywriting brings the creative idea to life.
Exemplary illustration within a print. Entries in this category will focus on the creative impact of the illustration.
Includes the visual elements presented as a drawing, animation, painting, computer graphic, or other work of art.
Exemplary photography within a print. Entries in this category will focus on engagement through creative expression.
Exemplary use of typography within a print. Entries in this category will focus on how design aesthetics and storytelling are conveyed through the use of typography.