B.
CRAFT/TECHNOLOGY
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BRANDED CONTENT & ENTERTAINMENT CRAFT
Entries should demonstrate technique and craft/skills used in the execution of branded content.
The main criteria: craft and execution.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
The overall visual appearance of branded content. Entries in this category will focus on the overall design, direction and visual execution.
New or existing digital technologies applied to branded content works. Best use of technology with an activation and/or engagement component, including entries that create an environment which surrounds a user or audience with a multi-sensory experience (AR, VR, XR, MR, the Metaverse, etc.).