BRAND EXPERIENCE CRAFT
Entries should demonstrate the excellence of brand experience and/or the technologies and techniques involved.
Основні критерії: рівень виконання та досвід взаємодії.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
Use of complex production and technology solutions or combinations of technologies across a brand experience or activation. This can include but is not limited to use of mobile, website, voice-activations, branded games, digital installations etc.
Best use of technology with an activation and/or engagement component, including entries that create an environment which surrounds a user or audience with a multi-sensory experience (AR, VR, XR, MR, the Metaverse, etc.).