OUT OF HOME CRAFT
Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.
The main criteria: execution.
Mandatory files: main image (execution or presentation image).
Optional files: additional image, case film / demo film (120 seconds max), URL (content or presentation webpage).
Exemplary communication of the brand's overall visual appearance in the outdoor advertising. Entries in this category will focus on the overall design, direction and visual execution.
Exemplary writing in the outdoor advertising. Entries in this category will focus on how the copywriting brings the creative idea to life.
Exemplary illustration within the outdoor advertising. Entries in this category will focus on the creative impact of the illustration.
Includes the visual elements presented as a drawing, animation, painting, computer graphic, or other work of art.
Exemplary photography within the outdoor advertising. Entries in this category will focus on engagement through creative expression.
Exemplary use of typography within the outdoor advertising. Entries in this category will focus on how design aesthetics and storytelling are conveyed through the use of typography.