DESIGN & BRANDING CRAFT
Entries includes technique and craft/skills used in the execution of design materials.
The main criteria: execution.
Mandatory files: main image (execution or presentation image). Case film/demo film (120 seconds max) is required for category B05-06 ANIMATION.
Optional files: additional image, case film/demo film (120 seconds max), URL (content or presentation webpage).
Exemplary communication of the brand's overall visual appearance in design. Entries in this category will focus on the overall design, direction and visual execution.
The copywriting that is integral to a piece of design.Entries in this category will focus on how the copywriting brings the creative idea to life.
Recognises exceptionally crafted illustration, for commercial design and advertising projects, where the craft brings a creative idea to life. Includes the visual elements presented as a drawing, animation, painting, computer graphic, or other work of art.
Recognises exceptionally crafted photography, for commercial design and advertising projects, where the craft brings a creative idea to life.
Entries in this category are for design/arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning.
The technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, 3D animation, etc.
Mandatory files: main image (execution or presentation image), case film/demo film (120 seconds max).