AUDIO & RADIO CRAFT
Entries includes technique and craft/skills used in the production or execution of audio/radio content. Includes original, licensed, and adapted music as well as sound in other work utilizing audio as a key component of its creative.
The main criteria: execution.
Mandatory files: sound video 180 seconds max.
Optional files: case film/demo film (or `making of`) 120 seconds max, URL (webpage which explains your work).
The process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, 'atmos', etc.
Includes original composition, licensed recordings or adapted/altered versions of an existing recording.
Recognises the ability of script to creatively transform a brand idea or message into an audio context that enhances the experience of the listener and meets the confines of the brief and regional regulations.
The overall showcase of the script through performance, where voice performance is integral to the success of the spot. This could include tone and pacing, use of accents or impersonation etc.
The creative application and use of voice platforms and voice activated technologies. Entries should demonstrate how interactive, immersive storytelling, and audio was used to drive engagement and enhance the experience of the listener. This includes, but is not limited to Alexa, Google Home, Siri, and other voice assistants.